With a few variations on what's included, a PESTLE analysis looks at the following as structured considerations in a given conversation: | PESTLER Factor | Example | | -------------- | ------------------------------------------------------------------------------------------------------------------------------------------ | | Political | Tax policies, Trade policies, Government strategy or alignment with organisational objectives | | Economic | Inflation rate, exchange rates, rates of unemployment, Cost of living | | Social | Social attitudes, population growth, community needs, target demographics, moral considerations | | Technological | Level of and access to technology, all considerations as relating to the technology used to achieve strategic objectives | | Legal | Employment law and labour rights, health and safety, Intellectual Property law, consumer safety, contractual obligation and responsibility | | Environmental | Weather, Climate change, sustainability, corporate social responsibility. Waste-concious production | | Reputation | Reputation of organisation and stakeholders, reputation of industry. |